MamaMia

MamaMia.by is a Belarusian online shop and information resource for expectant parents, nursing families and caregivers. Founded by parents of three, the business focuses on practical, carefully selected products and support for life with babies and young children. Its range includes maternity and nursing clothes, nursing bras, baby carriers and slings, carrier jackets, reusable nappies and changing pads, and children’s clothing. Families can also shop for car seats, feeding chairs, toys, children’s furniture, breast pumps, nursing pillows and other breastfeeding accessories.

MamaMia offers slings for sale at retail and wholesale, along with guidance to help customers choose and use a suitable carrier. The website provides sling instructions, articles, videos, breastfeeding information and access to consultants and parent support groups. It also hosts a forum and publishes news, promotions and educational material for parents. Orders can be placed online, with delivery available in Minsk and across Belarus, as well as collection from pickup points.