Mancroft International

The Winning Edge, operated by Mancroft International Ltd, helps leaders, teams and individuals turn better thinking into more effective action. Its practical mindset development focuses on personal responsibility, resilience, confidence, relationships and performance, helping people make better use of the skills and experience they already have. The approach addresses the gap between knowing what to do and applying it under pressure, during change, or in challenging conversations and situations.

For individuals, The Winning Edge offers live experiences, membership, one-to-one coaching and coaching sessions. For organisations, its services include programmes for leaders and teams, Mindset DIAL-UP, Mindset VITALS for education, Winning Edge RELOADED and keynote speaking. The programmes combine memorable tools and shared language with application to participants’ roles, relationships and goals, so learning can carry into everyday work.

The company works with organisations to understand their aims and people’s circumstances, tailoring examples and delivery while keeping its core principles consistent.