Manic is a brand that acknowledges and respects the traditional owners of the land they work and live on, the Wurundjeri people of the Kulin nation, as well as all other Aboriginal and Torres Strait Islander people. As importers and distributors of books on contemporary culture, Manic specializes in architecture, photography, art, and design. They pride themselves on offering a wide range of books that go beyond the mainstream publishing industry in Australia.

In addition to their core focus, Manic also provides well-designed children's books, travel guides, maps, and stationery. With over 30 years of experience, Manic is based in the inner-northern suburbs of Melbourne. They supply retailers all across Australia, including independent bookshops, museum and gallery shops, design shops, and kids' shops.

As a small, independent business, Manic has also played a significant role in supporting local artists, designers, and writers