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Hex Code
Color name
RGB
HSL
CMYK
#BFFF57
Green Yellow
191, 255, 87
83, 100, 67
25, 0, 66, 0
Lazada Group, founded in 2012, is Southeast Asia’s premier eCommerce platform, weaving technology, logistics, and payments into a seamless shopping experience for customers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Backed by Alibaba Group, Lazada offers an extensive product range and ranks as a leader in connecting consumers with over 32,000 local and international brands. Central to its operation are core pillars of logistics, technology, and payments, ensuring secure transactions and timely delivery across a vast network of fulfillment centers.
The rollout of LazMall in 2018 set a new standard in online retail, guaranteeing product authenticity and fast delivery, while Lazada Marketplace empowers local retailers with access to millions of customers. Additionally, the cross-border initiative allows Southeast Asian brands to reach international markets, enhancing the platform’s global reach. With strong commitments to innovation and customer satisfaction, Lazada is poised to serve 300 million customers by 2030, redefining the retail landscape in the region.
Brand industry
E-commerce and Shopping
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