Map and Route is a data and mapping solutions brand focused on location analysis, geomarketing, mobility, and navigation. A brand of IT2media, it has distributed and refined data since 2009, helping businesses, public authorities, and research organizations make informed decisions and plan infrastructure.

Its offering includes mobility data, such as Floating Car Data and Floating Truck Data, for traffic-flow analysis, transport planning, logistics, and research. The company also supplies current, detailed Points of Interest data covering mobility, retail branches, and banks, supporting site selection, competitor assessment, risk analysis, and software enrichment. For mapping and navigation, Map and Route is a certified reseller of HERE Maps and MapTrip by infoware, a specialist navigation solution for trucks and field-service teams. These tools can be enhanced with custom data layers, including charging points, fuel stations, roadworks, and closures.

Map and Route provides raw or processed datasets, visualized applications, and tailored data combinations and delivery formats. Its solutions serve consultants, retailers, telecom and financial organizations, municipalities, authorities, universities, and logistics software providers.