MARA is an AI-powered hotel reputation management software brand that helps independent properties and hotel groups manage guest feedback and improve the guest experience. Its platform brings online reviews, replies, analytics, and surveys together in one place, giving teams a shared view across one or multiple properties. MARA learns a hotel’s brand voice from existing responses and drafts personalized replies, with options to automate straightforward responses or keep human approval for others.

The software analyzes reviews by topic, property, and time, helping teams identify recurring praise and concerns, compare performance, and find issues to address. Its AI Research Assistant can produce actionable reports using reviews, surveys, PMS data, and connected sources. Additional tools include a review inbox, knowledge base and smart snippets, guest surveys, website review widgets, competitor analytics, and a Chrome extension for responding across review sites.

MARA also offers integrations, API and MCP access, and pricing plans based on the number of properties. The company provides free trials, product demos, guides, and customer support for hospitality teams