MARAL is an online store offering a broad selection of equipment and goods for outdoor activities, sport, travel, home, and everyday use. Its catalogue serves anglers, hunters, campers, hikers, climbers, and customers looking for practical or gift items. Products include optical equipment, knives and sharpening tools, flashlights, camping gear, fishing rods and tackle, backpacks, sports equipment, climbing and winter-sports gear, and tools. The store also stocks kitchenware, travel accessories, watches, weather instruments, computer accessories, 3D-printing products, home goods, decor, and personal accessories.

Customers can browse the online catalogue, place orders through the shopping cart, or call the store for assistance. MARAL lists promotions and a discount programme, alongside customer reviews, blog and news sections. Information is also provided about payment and delivery, exchanges and returns, and store contacts and opening hours. The store presents its range as products for memorable experiences and adventures, bringing together equipment and useful accessories for a variety of interests and activities.