Maraton Sportswear, originally established as Cebir Giyim in 1992 by four brothers, has undergone a dynamic evolution in the sports apparel industry. Since launching its first store in Laleli in 1997, the brand has developed a strong presence in the Eastern European market and expanded its business model to include wholesale operations. In 2000, Cebir Giyim acquired Maraton Sportswear, focusing on a more original design aesthetic and enhancing its product offerings.

With a vast product range, Maraton Sportswear specializes in athletic clothing and footwear for both men and women, catering to various sports including running, yoga, and fitness. Their collections feature tracksuits, t-shirts, sweatshirts, leggings, and a selection of footwear such as sneakers and outdoor shoes, along with accessories like bags and socks. Now operating from a modern campus in Istanbul and with multiple retail locations, Maraton Sportswear is committed to providing top-quality service and expanding its market share globally while continually innovating and engaging with its customer base.