Maravillosa Alicia
@maravillosaalicia.com.ar
Un viaje por la belleza de lo absurdo. Maravillosa Alicia, una experiencia inmersiva al aire libre en el Jardín Botánico Carlos Thays de Buenos Aires. 12 estaciones, luz, sonido, literatura y tecnología transforman el jardín en el País de las Maravillas. Desde julio 2026.
Maravillosa Alicia's Company Logos


Maravillosa Alicia's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#0F0F0F
Cod Gray
15, 15, 15
0, 0, 6
0, 0, 0, 94
#0A0A1A
Ebony
10, 10, 26
240, 44, 7
62, 62, 0, 90
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
About Maravillosa Alicia
Maravillosa Alicia is an extraordinary outdoor immersive experience set to take place at the Carlos Thays Botanical Garden in Buenos Aires, starting July 2026. Inspired by Lewis Carroll's iconic work, visitors are invited to embark on a fantastical journey through twelve unique installations that blend light, sound, literature, and technology. This open-air event transforms the garden into a whimsical Wonderland where art meets nature, creating an engaging environment suitable for all ages.
Participants can expect a sensory adventure that lasts approximately 60 minutes. Each station features interactive elements and a curated soundscape designed to deepen immersion. Accessibility is a priority; the paths are suitable for everyone, and special accommodations are in place for those with disabilities.
Guests are encouraged to bring their smartphones and headphones to unlock additional audio experiences. Alongside the main attraction, there will be opportunities to enjoy refreshments at La Merienda Imposible and purchase exclusive Maravillosa Alicia merchandise. Prepare for an unforgettable evening where imagination comes to life.
Brand industry
Arts and Entertainment
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