Viñedos y Bodega Marcelino Serrano is a family-owned winery located in Alcalá la Real, Jaén, dedicated to producing high-quality wines with a deep-rooted passion for viticulture. Established over 35 years ago, the winery is nestled in the picturesque Sierra Sur de Jaén, where Marcelino Serrano and his daughter, Blanca María Serrano, are committed to reviving local winemaking traditions. They focus on cultivating old grape varieties, such as Jaén Negro and Torrontés, which were nearly lost due to phylloxera, while also experimenting with new varieties like Cabernet Sauvignon and Tempranillo.

Their wines are characterized by unique flavors, slow fermentations, and meticulous harvesting to ensure high quality. Emphasizing eco-friendly practices, the winery employs solar energy and minimal waste strategies. Blanca, an enologist trained in agricultural engineering, seamlessly blends modern techniques with traditional craftsmanship, embodying the next generation’s commitment to quality. Together, they strive to enrich the proud heritage of winemaking in Alcalá la Real, offering a distinct selection of wines for those who appreciate excellence.