Emma is an email marketing platform designed to help organizations create consistent, personalized communications and connect their marketing tools. Its services bring together email, automation, artificial intelligence features, and SMS in an intuitive system intended to help teams work efficiently and engage their audiences. Users can build on-brand campaigns, segment contacts, automate customer journeys, and use templates, A/B testing, and performance insights to refine their outreach.

Emma supports integrations through self-service setups, premium integrations, ecosystem partnerships, and an open API. Brand controls, flexible user permissions, shared templates, and approval workflows help organizations coordinate communications across teams and locations. The platform serves higher education, nonprofits, government, sports and fitness, and travel and hospitality, with features tailored to needs such as student engagement, donor journeys, compliance, and guest experiences. Emma also highlights privacy-conscious AI, security and governance measures, HITRUST and SOC 2 certification, and annual accessibility audits. In addition to its software, the company offers customer support, educational resources, and services to help organizations use email marketing effectively.