Marini's at the Beach has been a treasured Santa Cruz destination since 1915, renowned for crafting exquisite candies rooted in over a century of family tradition. Founded by Italian immigrant Victor A. Marini, who opened the first candy stand on the iconic Boardwalk, the business has flourished through four generations. Today, Joseph Marini III upholds the legacy, creating delightful treats that attract locals and visitors alike.

The brand is famous for its mouthwatering salt water taffy, but its offerings extend far beyond. Marini's also specializes in hand-dipped nut clusters, rich caramels, classic turtles, and English toffee, alongside indulgent rocky road and chocolate-dipped strawberries. Their homemade fudge and caramel apples are also fan favorites. All confections are made with the finest ingredients, ensuring quality and satisfaction with every bite. With a commitment to excellence and a passion for candy-making, Marini's continues to enchant taste buds and create sweet memories on the Santa Cruz Beach Boardwalk.