Narodny is a retail store brand serving shoppers in Kyrgyzstan, with a network of stores and information to help customers find a nearby location. The company provides a range of in-store shopping offers, including promotions, special deals, and a regularly featured promotional catalogue that customers can view or download. Its website also shares shopping guidance, practical tips, quality-control information, purchasing rules, and details about consumer rights.

Customers can join the Narodny loyalty programme by obtaining a rewards card free at the checkout. Cardholders can receive special discounts on selected products and earn bonus points on purchases over 100 som. Bonuses can be used toward payment, with one bonus equal to one som. The brand also provides customer service by phone and email, along with answers to common questions and information about its stores. Narodny’s site features company news and information about careers, suppliers, partners, corporate customers, and its own production. The brand is associated with Umai Group, which also shares news and community initiatives.