The ANA

The Association of National Advertisers (ANA) is a professional organization serving marketers and the broader marketing industry. Established in 1910, it works to help build growth champions through education, resources, events, advocacy, and opportunities for collaboration. Its offerings include membership for client-side marketers, nonprofits, and solution providers, along with training and development programs, workshops, and CAMP certification.

Members can access the ANA Marketing Knowledge Center, research, industry insights, playbooks, case studies, and other practical guidance. The organization also hosts conferences, webinars, award galas, and committee meetings, and supports leadership councils and initiatives focused on areas such as brand, media, technology, data, measurement, talent, and marketing operations. Through its advocacy and ethical marketing programs, the ANA addresses topics including advertising taxes, privacy, nonprofit policy, marketing best practices, and consumer trust.

The Business Marketing Association and Marketing. org have been integrated into the ANA B2B Practice, bringing their resources and activities under the ANA’s business-to-business marketing work. The ANA also offers membership information, professional connections, and support for marketing teams