Marketing General Incorporated (MGI) is the recognized leader in the membership marketing field. For over 45 years, MGI has been providing expert guidance to associations and nonprofits to help them grow and retain their memberships. They offer a range of solutions and services to support organizations throughout the membership lifecycle.

MGI's strategic consulting services allow organizations to make informed decisions based on in-depth research and proven programs. They also specialize in direct marketing, list management, digital marketing, and data analytics, providing comprehensive support at every stage. The Knowledge Bank offered by MGI includes reports, white papers, podcasts, webinars, books, and a blog, providing valuable insights and resources to help organizations stay up-to-date and succeed in their membership efforts.

With a strong reputation, MGI has helped countless membership organizations achieve their ambitious goals. To further demonstrate their expertise, they offer the Membership Marketing Benchmarking Report, which can be downloaded. Whether you're looking to recruit new members, improve renewal rates, or enhance lead generation, MGI is your trusted partner for membership success