Marketing Luxury Group

Marketing Luxury Group is a luxury real estate consulting and coaching brand founded by Michael LaFido, a real estate consultant and top-producing Realtor with more than 20 years of industry experience. The company helps agents, brokerages, homeowners, developers, builders, athletes, and entertainers position and market high-end properties through proactive, lifestyle-focused strategies.

Its services include luxury consulting, individual and group coaching, office training, luxury certification, and customized support for building or strengthening a brokerage’s luxury division. Agents can also hire Michael to prepare for listing appointments, co-market a stale luxury listing, or provide a fresh analysis and sales strategy. The company offers keynote speaking on luxury real estate, branding, marketing, video, and client events, as well as specialized sports and entertainment marketing.

Marketing Luxury Group also provides the Luxury Listing Specialist designation, a training program for agents focused on standards and strategies for representing luxury homes. Its approach draws on LaFido’s books, including Luxury Listing Specialist, Outside The Box, and Marketing Luxury, and emphasizes marketing beyond traditional real estate methods.