The company says it has specialized in B2B email marketing since 1999, when it introduced its dedicated email offering. Its services are designed to help organizations generate leads, build awareness and deliver marketing messages to audiences interested in relevant business solutions.

iEntry offers targeted dedicated email campaigns, including HTML emails geared toward direct response, and access to more than 2.6 million subscribers across six channels. Its newsletters cover areas such as marketing, business, software development, emerging technologies, IT management, retail and ecommerce. The company emphasizes that its subscribers are engaged decision makers rather than simply a mailing list, and reports that 75 percent are manager level or above. Campaign support includes audience selection, dedicated account management, reporting and campaign management. iEntry serves clients ranging from startups and mid-market businesses to Fortune 500 companies, and promotes its services through media kits and consultations for prospective advertisers.