Marketly is an advertising platform focused on promoting brands through channels on MAX, the Russian messaging platform. Its catalog features verified channels with pricing, audience reach and engagement data, helping advertisers compare options by category and budget. Marketly says it checks channels across more than 30 parameters, including audience growth, views, engagement, channel history and advertising practices, to screen out suspicious activity and reduce wasted spend.

The service manages the advertising process from order to publication. It supports scheduled posting, live performance reports and automatic advertising registration, including ERID identification, and handles related documentation and electronic document exchange. Advertisers can be individuals, sole proprietors or companies; the platform’s 20% fee is included in the displayed placement price. Channels receive the full cost of their advertising placement without a platform commission.

Marketly also provides an autoposting service and offers guidance on market pricing. It states that placements are monitored, with funds returned to the advertiser’s balance if a channel fails to publish as agreed or breaches the specified format.