Marshall Rhinehart

Marshall Rhinehart’s IoT Development Hub is a Buffalo-based product studio creating connected hardware and software ventures. Its portfolio combines three IoT products with digital services, supported by DuoCore, a shared platform built on ESP32 hardware. The studio uses AI-embedded workflows throughout development to accelerate implementation, testing, and operations, while focusing on practical products rather than adding AI features for their own sake.

Hardware offerings include WiSpyAlert, which detects unfamiliar phones and wireless devices approaching a property; RodentRadar, which uses sensors, alerts, and activity heat maps to help identify rodent problems; and Medication Diary, a developing system for medication dispensing, missed-dose alerts, caregiver monitoring, and telemedicine access. Software products include MyAlphaPics, an alphabet-learning app personalized with family photos, and BitHustle, an internal system for organizing AI-assisted development. The portfolio also includes EntryOrder, a queue-position marketplace, and SomeDo, which connects sponsored acts of kindness with charitable donations; both are listed as upcoming. Through product development, platform modernization, and connected-data tools, the Hub brings hardware and software ideas from concept toward delivery.