Martello Systems helps service businesses capture more leads, book more work, and reduce administrative effort through automation, AI, and custom software. Its clients include plumbers, HVAC companies, cleaners, electricians, roofers, landscapers, real estate agents, and other appointment- or service-based businesses. The company offers two ways to work together: done-for-you automation that Martello builds and operates, or custom software designed around a business’s specific needs.

Services include workflow and lead-generation automation, custom AI chatbots, AI gap analysis, website creation, logo design, and bespoke software development. Systems can handle lead responses, estimate follow-ups, appointment scheduling, customer re-engagement, and review requests. Martello also offers five software products: TradesBackbone and Relay, customer-management tools for different types of businesses; Mycel, a central resource for business information; ReputeLift, for review requests; and SynthPrism, for preparing social posts for approval. Clients can use products themselves or have Martello operate systems on their behalf. Work is scoped through a consultation, with pricing based on the project; the company states that its engagements are month to month, without long-term contracts.