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Hex Code
Color name
RGB
HSL
CMYK
#E61C1C
Alizarin Crimson
230, 28, 28
0, 80, 51
0, 88, 88, 10
#222005
Acadia
34, 32, 5
56, 74, 8
0, 6, 85, 87
#FFD1C2
Romantic
255, 209, 194
15, 100, 88
0, 18, 24, 0
Lazada Group, founded in 2012, is Southeast Asiaβs prominent eCommerce platform, operating across six countries including Indonesia, Malaysia, and the Philippines. This innovative company connects a diverse consumer base through advanced technology, logistics, and payment solutions. As a regional flagship of the Alibaba Group since 2016, Lazada boasts a vast selection of products and aims to serve 300 million customers by 2030.
The brand features LazMall, a premier virtual mall established in 2018 that guarantees product authenticity and optimized customer experiences, along with Lazada Marketplace, which enables retailers to access millions of consumers while benefiting from comprehensive support services including secure payments and marketing analytics. Additionally, Lazada's cross-border operations facilitate international shopping for Southeast Asian customers, connecting them with global brands and products.
With its commitment to seamless transactions and strategic logistics, Lazada is redefining retail in the region, making shopping safer, smarter, and more enjoyable for everyone.
Brand industry
E-commerce and Shopping
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The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.