Lazada Group, founded in 2012, is Southeast Asia's premier eCommerce platform, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a key player in the region, Lazada connects consumers through its advanced technology, comprehensive logistics, and secure payment solutions. It aims to serve 300 million customers by 2030 while offering the largest selection of brands and sellers.

With notable features such as LazMall, which launched in 2018 and connects shoppers to over 32,000 local and international brands with guaranteed product authenticity, fast delivery, and a hassle-free return policy, Lazada sets a high standard for online shopping. The Lazada Marketplace enables retailers to reach millions of new customers, offering essential services such as secure payment systems and marketing analytics across various categories like health & beauty, fashion, and home appliances. Additionally, its cross-border initiative facilitates global access for Southeast Asian brands, ensuring an extensive product range is delivered promptly through Alibaba's robust logistics network.