FOCO is a specialist Paid Media partner for eCommerce brands seeking more structured, profitable growth. The business combines acquisition strategy, campaign management and creative coordination, with decisions guided by commercial outcomes rather than advertising metrics alone. It limits its workload to five projects per month, offering clients senior-level attention and a tailored approach instead of template-based management.

FOCO offers three services: ongoing Performance Direction, which sets priorities, coordinates creative work and guides weekly decisions; Integrated Acquisition, which manages acquisition strategy, campaign execution and optimization from end to end; and Performance Upgrade, a short-term engagement to rebuild and reorganize an advertising account that has become difficult to improve.

Its approach considers the wider sales funnel, including the role of creative assets and website performance. FOCO emphasizes proactive testing, clear weekly communication and attention to profit margins when deciding what to scale or stop. The brand reports more than eight years of performance marketing experience and over €10 million in managed investment, with experience supporting eCommerce growth.