FORA Solutions

FORA is a business technology brand operated by Master F&B d.o.o., a company registered in Zagreb, Croatia. It provides payment, point-of-sale and digital operations tools designed to help businesses simplify service, improve efficiency and engage customers. Its payment solutions include POS devices, SoftPOS, mobile payments, pay-by-link and e-commerce payments. Businesses can also use ePOS registers, QR and tablet menus, digital reservations, order-and-pay tools, digital screens, inventory tracking and smart pourers.

FORA’s customer engagement and management services include loyalty programs, guest insights, review support, staff performance tools, tip enhancement and business analytics. Together, these solutions support tasks such as taking orders, processing payments, managing stock, booking appointments and reviewing business performance. FORA serves a range of sectors, including food and hospitality, retail, wholesale and distribution, professional services, health and wellness, and events and ticketing. The brand also highlights 24/7 support and tools for both online and in-person sales, aiming to help businesses reduce errors, streamline operations and create more convenient customer experiences.