Masterent is a Portugal-based car hire company serving holidaymakers and business travellers with rentals across the Algarve, Lisbon and Porto. Customers can arrange collection and return at Faro, Lisbon and Porto airports, in city centres, and at numerous regional destinations, including Albufeira, Lagos, Tavira, Vilamoura and Sagres. The website provides an online booking and quotation form where renters select dates, times, pickup and drop-off locations, and payment method; promotional codes can also be entered.

Masterent offers a broad fleet organized into vehicle groups, including SUV and 5+2 categories, with individual cars available to rent through its fleet guide. The company describes its approach as focused on quality, fair pricing and attentive service, aiming to make car hire straightforward, friendly and professional rather than positioning itself as the cheapest provider. Its services are presented for both leisure trips and work travel. Customers can also consult booking conditions, FAQs and toll information on the website. Masterent is based in Faro, Algarve, and provides contact details for enquiries and reservations.