Matomo is an open-source analytics brand focused on helping organisations understand digital performance while protecting user privacy and maintaining control of their data. Its cloud-hosted analytics platform is designed for quick setup, with hosting, software updates, infrastructure monitoring, backups and customer support provided by Matomo. Customers retain ownership of their analytics data and can request a full raw data export.

The platform reports unsampled data and offers privacy-focused tracking options, including consent-exempt configurations and integrations with consent management platforms. Matomo supports analytics setups intended to meet requirements such as GDPR, CCPA and ePrivacy. Its products include website analytics, Heatmaps, Session Recordings, Tag Manager, A/B Testing, marketing attribution and log analytics, alongside integrations and tools for platforms such as WordPress.

Matomo also offers a self-hosted On-Premise edition, migration between Cloud and On-Premise, and a Marketplace. Support resources include a help centre, guides, training videos and webinars. Matomo Cloud offers a 21-day free trial, and the company states that its security practices are ISO 27001:2022 certified