Matsumoto Bonbon is the official website and organizing brand for the summer festival held in Matsumoto, Japan. Presented by the Matsumoto Bonbon Executive Committee, the event celebrates the city’s historic castle-town setting with the invitation to fill the streets with the Matsumoto Bonbon song and dance. Its central activity is a coordinated dance procession, with groups, or “ren,” taking part and a dance contest adding a competitive element.

The website provides practical information for participants and visitors, including the dance method, route, schedule, participation recruitment, team and attendee details, and contest judging criteria. It also shares event notices, meeting summaries, a festival leaflet, transport guidance about route buses and temporary trains, and past-event archives and highlights. The 52nd Summer Festival Matsumoto Bonbon is scheduled for Saturday, August 1, 2026, in the city center, with dancing planned from 5:30 to 7:18 p.

m. The site notes that the event is planned to proceed in light rain and outlines expected vehicle restrictions and pedestrian-only hours