Matter is a collaborative feedback tool for modern teams. Founded in 2017 by Brett Hellman, Matter aims to be the preferred tool that employees choose to use for feedback, surveys, and performance reviews. They have recognized that many 3rd party tools fall short of employee expectations, resulting in low adoption and low outcomes.

Matter's mission is to make feedback delightful, positive, and impactful. Matter prioritizes customer satisfaction and aims to bring smiles to its customers. They strive to make the experience of gathering and giving feedback amazing and enjoyable.

With a culture of lifelong learning and embracing a growth mindset, the Matter team encourages continuous growth and learning from each other's expertise. The brand places importance on holistic wellness and work-life balance, recognizing that the best work is done when individuals feel their best. They also champion candor and foster diversity and inclusion, working towards eliminating biases in feedback and building a diverse team.

Matter's vision is to create happier and stronger team cultures by centering experiences on public praise and acknowledgment of teams and their members. They prioritize integration into popular platforms like Slack and Teams to optimize workflow and enhance the workplace experience