Unclaimed brand
California’s original surf & lifestyle brand. Ocean-inspired shorts, tees, and everyday gear built for summer. Trusted Since '80. Designed in California. Loved for comfort, color, and chill. Shop Maui and Sons.
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Hex Code
Color name
RGB
HSL
CMYK
#1990C6
Curious Blue
25, 144, 198
199, 78, 44
87, 27, 0, 22
#F43AB9
Brilliant Rose
244, 58, 185
319, 89, 59
0, 76, 24, 4
#A02E66
Royal Heath
160, 46, 102
331, 55, 40
0, 71, 36, 37
Maui and Sons is a California surf and lifestyle brand founded in Maui, Hawaii, in 1980. Its identity draws on the elements of Earth, Sea, Sky, and Fire, reflecting an ocean-inspired outlook and an active lifestyle. Designed in California, the brand is known for colorful graphics, relaxed style, and comfortable everyday clothing rooted in its surf heritage.
The collection includes apparel for women, men, and kids, with tees in classic and boxy fits, tank tops, sun shirts, long-sleeve shirts, hoodies, jackets, and woven styles. Bottoms include pool, hybrid, compression, and walk shorts, as well as pants. Maui and Sons also offers headwear, skateboards, and longboards. Seasonal collections, new releases, best sellers, and heritage classics give shoppers options ranging from contemporary activewear to archival-inspired designs.
The brand sells directly through its U.S. online store, with shipping and returns information, customer support, gift cards, and a rewards program. Customers can also sign up for email updates about new products, sales, and special offers.
Company type
Privately Held
Year founded
1980
Company size
51-200 employees
Surf shorts
Surf-inspired streetwear
Beachwear
Skate and surf apparel
Surf lifestyle accessories
How do I download the Maui and Sons logo?
The Maui and Sons logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What does Maui and Sons' branding look like?
The Maui and Sons mark is a circular black badge with spaced “MAUI” lettering, small colorful geometric accents, and a handwritten “and Sons” signature beneath, recalling the brand’s cookie-logo origins. Its visual identity pairs compact, uppercase display lettering and clean sans-serif retail text with black-and-white basics, vivid tropical colors, surf photography, and energetic illustrated patterns; the page canvas is often white or pale neutral, with black as a core color and bright accents such as turquoise, pink, and yellow.
What are Maui and Sons' brand colors?
The Maui and Sons color palette uses the hex codes #1990C6, #F43AB9 and #A02E66.
The Maui and Sons name, logos and brand assets are trademarks of Maui and Sons and its affiliates. Brandfetch isn't affiliated with or endorsed by Maui and Sons. Their use is subject to Maui and Sons's brand guidelines.
