Mauve Story is a fashion brand focused on occasionwear, combining celebratory Indian styles with statement-making designs. Its collections include lehengas, ethnic wear, corset sets, gowns and couture, with festive pieces for special events and a Luxe range described as signature luxury. The online catalog features designs such as a Banarasi lehenga with an embroidered jacket, a champagne bridal lehenga with Gota-zari and multicolour embroidery, and a long-choli lehenga, alongside many styles identified by product codes.

Products are listed with prices in Indian rupees, and shoppers can browse the catalog and purchase through the website or use the option to buy via WhatsApp. Mauve Story also invites customers to book a store visit for a personalised walkthrough and consultation with its style experts. The brand emphasises quality and says it creates garments intended to be enjoyed for generations.

Customers can explore its collections online, follow its Instagram presence, and review available shipping, refund, privacy and other policies