موروث

Mawroth (موروث) is a Saudi cultural-heritage holding company and specialist service provider dedicated to promoting the Kingdom’s living traditions. Established in 2024, it works to preserve, present, and pass on Saudi cultural heritage through media, events, and community initiatives, while helping bring these stories to global audiences. Its portfolio includes heritage-inspired projects across different formats: A Desert Princess, a cinematic fable rooted in Arabian folk tradition; Wings of Arabia, an upcoming AAA game; AI Club, a podcast about artificial intelligence, heritage, and the future; and Shamroo, an ongoing national initiative centered on a culture of achievement.

Mawroth’s services span event conferences, public activations, education programmes, and immersive experiences. Its production capabilities include design for identities and exhibitions, AI-assisted content, gaming, animation, and virtual-reality experiences. Through these offerings, the company creates ways for audiences to encounter Saudi heritage, supports learning across generations, and develops contemporary storytelling for a range of ages and audiences