MAXpertise

MAXpertise is a Swiss motorsport management and advisory business founded and led by Max Welti, an experienced motorsport director based in the Zurich area. Drawing on more than 30 years of work across automotive manufacturers, racing teams and sports rights holders, the company brings a broad perspective to how brands can use motorsport to connect with consumers. Its services include strategic advice on program objectives and investment, as well as support for motorsport operations, driver management, category development, sponsorship and media rights.

Welti’s experience spans Formula One, Mercedes prototype racing, Porsche one-make cups and OEM factory programs, providing insight into the commercial and technical demands of the sport. MAXpertise also considers the growing role of electric-vehicle-focused racing and urban motorsport categories as automotive technology, mobility solutions and audience expectations evolve. Its approach links human performance with technical excellence, helping clients shape motorsport initiatives that reflect changing market conditions and offer fans relevant, future-focused experiences.

The company also shares its perspectives through its experience, blog, gallery and press content