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Hex Code
Color name
RGB
HSL
CMYK
#E61C1C
Alizarin Crimson
230, 28, 28
0, 80, 51
0, 88, 88, 10
Lazada Group, founded in 2012, stands as Southeast Asia's premier eCommerce platform, connecting customers across six nations: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Backed by Alibaba's advanced technology and logistics framework, Lazada strives to revolutionize the retail experience, aiming to serve 300 million customers by 2030.
At the heart of Lazada's success are its core pillars: robust logistics that ensure swift and reliable delivery through fulfillment centers in 17 cities, innovative technology that enhances shopping experiences via real-time data, and secure payment solutions that cater to the evolving needs of consumers in the region.
Lazada operates several key services, including LazMall, which features over 32,000 brands with guaranteed authenticity and fast shipping. Its Marketplace allows retailers to reach millions with support for secure transactions and marketing analytics, while the cross-border initiative connects Southeast Asian products to a global audience. Through these offerings, Lazada is redefining shopping, combining convenience, variety, and security into one platform.
Brand industry
E-commerce and Shopping
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How do I download the Lazada logo?
The Lazada logo comes in two versions: light logo and dark icon. Download as transparent PNG or JPEG.
What are Lazada's brand colors?
The Lazada brand color has the hex code #E61C1C.
The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.