Maybelline New York is a leading global cosmetics brand dedicated to making a significant impact through sustainable practices. Committed to its "Conscious Together" initiative, Maybelline focuses on addressing environmental concerns across its entire product line, ensuring responsible packaging, production, and formulation by 2030.

The brand offers a wide range of makeup products, including innovative options for eyes, face, and lips, such as eyeliners, mascaras, foundations, and lipsticks. Customers can also explore virtual try-on features allowing them to experiment with their look before purchasing.

Maybelline prioritizes sustainability by utilizing up to 95% recycled materials in its Green Edition line and aims to achieve 100% recycled plastic packaging by 2030. Additionally, 73% of its factories are currently carbon neutral, with a goal of complete neutrality by 2025. With a focus on natural ingredients and sustainable sourcing, Maybelline is dedicated to creating beauty products that charm consumers while supporting a healthier planet.