My Best Pro is a nationwide web guide that helps people find trusted local professionals to address everyday, personal, and business needs. Operated across Japan by regional newspaper companies, television stations, and other media organisations, the platform lists professionals who have passed a screening process. It features nearly 3,000 registered experts and lets visitors search by prefecture or area, as well as by specialist field.

The directory spans a broad range of services, including home repairs and real estate, healthcare and care services, legal advice, financial planning, education, beauty, weddings and funerals, and business consulting. Visitors can learn about each professional through journalist-researched introduction articles and columns written by the experts themselves, helping them understand both areas of expertise and personal approach before making contact. My Best Pro also publishes expert articles, news, rankings, and information about seminars and events. For individuals and small businesses seeking guidance, the platform offers a structured way to compare local specialists and connect with a suitable professional.