Bitly is a link management and digital engagement platform serving businesses of different sizes and industries. Its tools help organizations create, customize, share, and measure the performance of links and QR Codes. The platform includes a URL shortener, branded links, mobile links for SMS, and UTM campaign tracking, alongside analytics for monitoring short-link and QR Code performance. Users can also create dynamic QR Codes, including 2D barcodes that add Global Trade Item Numbers for product packaging.

For social media, Bitly offers Pages and link-in-bio features to curate and track shared content, as well as digital business cards for expanding professional networks. Its broader services include integrations with tools such as Shopify, Canva, and HubSpot, plus API documentation and developer resources. Bitly also provides AI features for link and QR Code creation and analysis, and integrations that connect its link-management capabilities with AI assistants and agents. The company supports use cases across marketing, customer service, retail, healthcare, education, and other sectors, with resources such as guides, webinars, customer stories, and a help center.