The Marketing Development Practice (MDP) at UCD Michael Smurfit Graduate Business School is a commercial marketing agency that assists clients in achieving their marketing objectives. With services such as market research, digital strategies, and marketing plan implementation, the MDP provides exceptional solutions to businesses. Operating within the MSc Marketing Practice programme, the MDP offers a unique learning experience.

Students become Marketing Advisors, applying their classroom knowledge to real-world scenarios under the guidance of experienced industry professionals and UCD Smurfit managers. This action-based learning approach empowers students, allowing them to develop their personal and professional skills while obtaining a prestigious Masters Degree. The MDP prides itself on going beyond the classroom, cultivating confidence, professionalism, and self-awareness among its graduates.

Testimonials from past Marketing Advisors highlight the invaluable friendships formed and the ability to hit the ground running in the workplace. Join the MDP and discover a Master's experience like no other, where education, experience, and empowerment converge. Secure your future today by applying to the MSc Marketing Development Practice