Unclaimed brand
"Mit dem Rad zur Arbeit" ist die große, deutschlandweite Mitmachaktion der Kreativstrecke GmbH und ihren Kooperationspartnern. Sie starten fit in den Tag und können zusätzlich gewinnen: Die Aktion Mit dem Rad zur Arbeit ist für alle Berufstätigen auch Pendler der einfache Einstieg in ein gesünderes Leben.
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Hex Code
Color name
RGB
HSL
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#274276
Astronaut
39, 66, 118
219, 50, 31
67, 44, 0, 54
#A6F4AD
Madang
166, 244, 173
125, 78, 80
32, 0, 29, 4
#325917
Clover
50, 89, 23
95, 59, 22
44, 0, 74, 65
Mit dem Rad zur Arbeit (MdRzA) is a nationwide German participation campaign organized by Kreativstrecke GmbH and its cooperation partners. It encourages employees and commuters to cycle as part of their daily routine, promoting fitness and a healthier lifestyle. Participants can create an account, record their journeys in an online activity calendar, and take part individually or as members of workplace teams.
The main campaign period runs from May 1 to August 31, while the calendar remains available throughout the year for tracking rides. Participants can follow team rankings, view cycling and carbon savings statistics, and access practical tips, a route-based virtual cycling activity, and a smartphone app. The campaign also offers opportunities to win prizes and provides resources for participating organizations, including information on team engagement and workplace promotion.
Related offerings include Schritt4fit, a movement initiative that invites companies to encourage employees to walk and build team spirit. MdRzA is supported by sponsors and partners and provides participation information, registration, login, and support through its website
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Sports
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