Measure To Improve

Measure to Improve (MTI) is a sustainability consulting firm focused on the fresh produce industry. It works with growers, shippers, processors, retailers, and industry organizations to make sustainability practical, measurable, and valuable to business. Drawing on produce-sector knowledge and hands-on experience, MTI helps clients strengthen operations, respond to buyer expectations, build customer relationships, and prepare for changing requirements.

The firm offers tailored services across sustainability strategy, compliance, certification, greenhouse gas emissions measurement, packaging responsibility, and waste management. Its strategy solution provides a customized roadmap, while compliance support helps organizations collect data and prepare accurate, audit-ready reporting. MTI also guides clients through third-party certifications, including Sustainably Grown, TRUE Zero Waste, and B Corp. Its emissions inventory and Extended Producer Responsibility services address climate reporting and packaging requirements, and its waste solutions support landfill diversion through training and improved systems.

Measure to Improve also participates in the USDA Advancing Markets for Producers program, supporting growers in California and Washington with implementation, measurement, technical assistance, and connections between farming practices and market opportunities.