MedData Group

MedData Group, an IQVIA business, is the leading provider of Healthcare Professional (HCP) data fueling omnichannel digital targeting and engagement at scale. Their industry-leading compliance quality data and platforms support sophisticated audience identification, accurate targeting, measurement, and optimization of Programmatic, Email, Social Media, and Advanced TV advertising campaigns. MedData Group offers a range of products and services designed to meet the specific needs of healthcare organizations and medical publishers.

Their HCP Data Omnichannel Solutions provide comprehensive data-driven marketing strategies to effectively reach target audiences. With their HCP Digital ID Programmatic Display, Paid Social Media, and Advanced TV Advertising capabilities, they enable precise and impactful digital advertising campaigns. In addition, MedData Group offers Managed Email Services and Email Data Licensing, allowing businesses to connect with healthcare professionals directly through targeted email campaigns.

Their Clinical Behavior AccessHCP service provides valuable insights into HCP behavior and preferences to further optimize marketing strategies. With a team of experienced professionals, including Clare O’Brien, Bob Whiting, and Danielle Thorne, who have a deep understanding of the healthcare industry, MedData Group is committed to delivering strategic value and measurable ROI for their customers. Contact MedData Group today to learn how their data solutions can help you effectively engage healthcare professionals and achieve your marketing goals