Epsilon

Mediaplex is a digital marketing company based in the United States that specializes in providing advanced advertising solutions to brands and agencies. The company was founded in 1996 and is headquartered in San Francisco, California. Mediaplex offers a wide range of products and services to help its clients optimize their digital advertising campaigns.

Its flagship product, the MOJO Ad Platform, is a comprehensive solution that enables advertisers to plan, execute, and measure their advertising across various channels. The platform provides tools for audience targeting, creative management, ad serving, and real-time reporting. On a global scale, Mediaplex operates through a network of subsidiaries and strategic partnerships.

The company has established a strong presence in key markets around the world, including Europe, Asia, and Latin America. It has formed partnerships with local advertising technology providers to expand its reach and offer localized solutions to its clients. In terms of market position, Mediaplex is recognized as one of the leading digital marketing companies globally.

It has a strong competitive standing and has earned a reputation for delivering innovative and effective advertising solutions. The company's comprehensive suite of products and its ability to leverage data to drive targeted campaigns have contributed to its success. Over the years, Mediaplex has made several significant achievements and milestones.

In 2001, it was acquired by ValueClick, Inc., a leading online marketing company, which later rebranded as Conversant, Inc. In 2014, Conversant merged with Commission Junction, another digital marketing company, to form Alliance Data's Epsilon business unit. This merger combined Mediaplex's advertising technology capabilities with Commission Junction's affiliate marketing expertise, further strengthening the company's position in the industry.

As of the latest information available, Mediaplex continues to be an important player in the digital marketing landscape. It remains committed to providing cutting-edge advertising solutions to its clients and helping them achieve their marketing goals