Mediaprobe, formerly known as MindProber, is the world's first automated research technology platform for media measurement at scale. They offer a range of products and services designed to measure true audience engagement. With their innovative technology and methodology, Mediaprobe enables brands, media organizations, producers, and broadcasters to go beyond traditional metrics and understand the true connection between consumers and content.

Their products include Live Broadcast Monitoring, which allows for real-time tracking of top TV properties, and Advertising Effectiveness and Campaign Tracking, which helps optimize advertising breaks and activate sponsors or promotions. They also provide Content Development for producers and broadcasters, helping them create impactful and emotionally engaging content.

Mediaprobe utilizes cutting-edge technology, such as the Physiological Analysis of Live Media (PALM) system, to measure and analyze audience emotional engagement. Their platform combines proprietary sensors, a mobile app, and a powerful software to collect and synchronize emotional data with media content. This allows researchers to run media measurement projects, analyze data, and extract valuable insights effectively.

With an impressive list of clients and numerous awards and nominations, Mediaprobe is revolutionizing media measurement and helping businesses make data-driven decisions.