Ami provides AI agents designed to help businesses turn website visits into sales, qualified leads, and better customer support. Its agents engage visitors in real time, answer buying questions, guide product choices, explain pricing and availability, and help reduce friction during checkout. After a purchase, they can also handle delivery, returns, account, and order questions, as well as identify relevant opportunities for repeat business.

Businesses can deploy multiple agents across key website pages, from the homepage and search results to product pages, checkout, and confirmation pages. Ami also offers specialist solutions for retail, travel, public sector, and subscription businesses, with tailored deployments available. Its tools include functions such as product matching, promotion discovery, review recommendations, and post-purchase support. Ami says its agents are trained for specific commercial goals and that results are A/B tested.

The company reports working with more than 100 brands and driving over £10 million in additional revenue from existing traffic. Its website offers pricing information, case studies, a free site audit, conversion reviews, and product demonstrations.