Meetcolor is an online shop focused on paint-by-numbers kits for adults and beginners, presenting painting as an accessible, creative way to make art for the home. Its catalogue spans a wide range of themes, including animals, birds, landscapes, flowers, food, cities, abstract designs, celebrities, films, seasonal subjects, and more. Featured designs include cute pandas, Irish setters, coastal cottages, fruits, and familiar entertainment and sports themes.

Many kits are offered in different sizes and canvas formats, with options such as framed, unframed, or already-framed versions on selected products. The shop also offers custom painting-by-numbers kits, allowing customers to explore a personalized option alongside its ready-made designs. Prices shown for featured standard kits vary by product and selection.

Customers can browse collections, search products, create an account, manage a wishlist, and track orders through the website. The site promotes fast shipping, free returns, and shipping incentives, including free shipping above a stated order threshold and two-day shipping on qualifying orders.