Mega League is a brand dedicated to revolutionizing European football by establishing a transnational league for the top clubs in Southeastern Europe. The aim is to bridge the competitive gap between clubs in this region and those in Western Europe. With a proposed regular season league, Mega League intends to create a larger economic market with a substantial audience, generating lucrative broadcasting and commercial deals.

By uniting the top football clubs in Southeastern Europe, Mega League aims to improve the financial performance of participating clubs and increase the overall quality of football in the region. The brand's mission is to promote the concept of transnational leagues, garnering support from football fans, clubs, sponsors, broadcasters, national associations, and governing bodies. By establishing Mega League, the brand envisions an exciting and fiercely contested sports competition that will bring fans back to stadiums, enhance commercial activities, and attract multinational sponsorship contracts.

With projected broadcasting revenues of over €200 million per season, Mega League aspires to be the leading sports property in the region. The brand also plans to hold the Transnational Leagues Conference, bringing together football industry experts to discuss the benefits and challenges of transnational leagues. Mega League aims to start its first season in 2020/21 or 2021/22, with teams selected based on popularity, rivalries, and historical accomplishments.

The league will employ a fair promotion and relegation system to ensure competition and provide opportunities for clubs from the region to reach the top levels. Overall, Mega League is committed to transforming the European football landscape and creating a more balanced and exciting future for the sport