The Deutscher Datenschutzrat Online-Werbung (DDOW) is the voluntary self-regulatory body of the digital advertising industry for interest-based online advertising in Germany. Online advertising plays a crucial role in financing internet services and serves as a vital communication channel for businesses to reach their customers. Targeted advertising can provide significant relevance to consumers through specific audience targeting.

One method of targeted advertising on the internet is through interest-based online advertising (Online Behavioral Advertising or OBA). This involves collecting end-user data on web usage in anonymized or pseudonymized form to deliver targeted online ads to specific audience segments. The DDOW aims to address various consumer concerns related to data collection, storage, usage, and control over preferences through robust self-regulation for OBA.

The DDOW sets a comprehensive, harmonized European market standard for OBA through self-regulation, promoting transparency and empowering consumer choice. Visit our website for more information. If you have any questions, feel free to reach out to us