Industrias San Miguel

Mejorando Mi Bodega is a free training program for Peruvian micro-business owners and entrepreneurs, developed through a partnership between Industrias San Miguel (ISM), Centrum PUCP, Mibanco and PQS. Its purpose is to help participants strengthen business management, move toward formalization and build more responsible, sustainable businesses. The program offers specialized webinars featuring professionals from the partner organizations, with sessions also shared through social media to reach a wider audience.

Topics cover practical challenges and opportunities for neighborhood stores, or bodegas, and other small businesses. Sessions address profitability, social media and online marketing, sales strategies, business growth, promotions, profit management and access to financing. Further subjects include positive leadership, technology, seasonal campaigns, digital security and fraud prevention, store layout, customer attraction and competitive differentiation. The program’s webinar series and educational content are designed to provide entrepreneurs with useful guidance for running and developing their businesses. Its 2024 schedule includes sessions led by specialists from ISM, Mibanco and Centrum PUCP.