**Brand Description: Lazada Group**

Founded in 2012, Lazada Group stands as Southeast Asia’s premier eCommerce platform, linking consumers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam through advanced technology and logistics. As the regional flagship of Alibaba Group since 2016, Lazada harnesses robust technological infrastructure to deliver exceptional shopping experiences to its customers. The platform features LazMall, Southeast Asia's largest virtual mall, which offers over 32,000 reputable brands with a promise of 100% product authenticity, rapid delivery, and a flexible return policy. Lazada Marketplace empowers retailers to access an extensive customer base with support for payments, distribution, and marketing analytics, across 18 product categories including health & beauty, fashion, and electronics. Additionally, Lazada champions cross-border eCommerce, connecting local brands with international consumers and showcasing diverse products through their Global Collection channel. Committed to fostering seamless and secure transactions, Lazada continues to lead the retail revolution in Southeast Asia, aiming to serve 300 million customers by 2030.