Unclaimed brand
The Exchange, completed in 1910, once housed the Cotton and Merchant's Exchange where fortunes were won and lost. Today, the revitalized Exchange Building is a mixed-use hotel and residences, first of its kind in Memphis.
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Hex Code
Color name
RGB
HSL
CMYK
#00BDF2
Cerulean
0, 189, 242
193, 100, 47
100, 22, 0, 5
#15324B
Elephant
21, 50, 75
208, 56, 19
72, 33, 0, 71
#D8C79A
Pavlova
216, 199, 154
44, 44, 73
0, 8, 29, 15
The Exchange Building is a historic residential and hospitality destination in downtown Memphis, housed in a landmark tower completed in 1910. Once home to the Cotton and Merchants Exchange, the revitalized building offers a distinctive setting for city living, close to Beale Street, FedEx Forum, AutoZone Park, the riverfront, and the Main Street trolley.
The building provides several ways to stay. Long-term residents can lease unfurnished one- and two-bedroom apartments directly through the on-site team. Furnished nightly, weekly, and monthly stays are also available through independent Airbnb hosts authorized to operate within the building; these bookings are made directly with the hosts, not with the building’s leasing team. Apartment options include layouts ranging from 525 to 900 square feet, with current listings and availability featured on the website.
The Exchange emphasizes direct communication, personal service, and straightforward pricing, without third-party leasing portals or surprise resort fees. Prospective residents can browse apartments, review floor plans and galleries, submit an inquiry, or schedule a tour with the local team.
Brand industry
Business and Consumer Services
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How do I download the Memphis Merchants’ & Cotton Exchange logo?
What are Memphis Merchants’ & Cotton Exchange's brand colors?
The Memphis Merchants’ & Cotton Exchange color palette uses the hex codes #00BDF2, #15324B and #D8C79A.
The Memphis Merchants’ & Cotton Exchange name, logos and brand assets are trademarks of Memphis Merchants’ & Cotton Exchange and its affiliates. Brandfetch isn't affiliated with or endorsed by Memphis Merchants’ & Cotton Exchange. Their use is subject to Memphis Merchants’ & Cotton Exchange's brand guidelines.