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Hex Code
Color name
RGB
HSL
CMYK
#FFCC00
Supernova
255, 204, 0
48, 100, 50
0, 20, 100, 0
#AF1350
Jazzberry Jam
175, 19, 80
337, 80, 38
0, 89, 54, 31
#FEB4B3
Sundown
254, 180, 179
1, 97, 85
0, 29, 30, 0
Lazada Group, founded in 2012, stands as Southeast Asia’s premier eCommerce platform, catering to customers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a trailblazer in retail innovation, Lazada connects a diverse region through its advanced technology, logistics, and payment solutions, with aspirations to serve 300 million customers by 2030. Since becoming part of the Alibaba Group in 2016, Lazada has leveraged cutting-edge technology to enhance the shopping experience, allowing consumers to enjoy real-time data-driven services and customized interactions.
Central to its offerings are LazMall and Lazada Marketplace. LazMall, launched in 2018, features over 32,000 leading global and local brands, assuring consumers of 100% product authenticity and swift delivery. Lazada Marketplace, established in 2013, empowers retailers by granting them access to millions of customers and providing essential services like secure payments and marketing analytics. Furthermore, Lazada’s cross-border initiatives enable international brands to reach Southeast Asian consumers, showcasing a wide array of products across multiple categories, all backed by Alibaba’s robust logistics capabilities.
Brand industry
E-commerce and Shopping
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